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Cellebrum, ICE 365 in strategic alliance to offer VAS services

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Cellebrum, ICE 365 in strategic alliance to offer VAS services, India’s leading integrated telecom VAS solutions provider, and ICE 365, UK’s premier mobile interactive community service provider, have entered into an alliance to offer community VAS services to global markets.

This partnership, claims the company, will see the emergence of India’s single largest mobile interactive VAS provider that promises to offer community VAS services on multiple platforms multi-platform, viz. GPRS, USSD and IVRS.

Speaking on the tie-up, Paul Shoker, Group CEO, ICE 365 Ltd, said, “We are delighted to partner with Cellebrum to tap the booming Indian telecom market and are confident that our association will provide for a one-stop solution to VAS needs of the country. Through such alliances, we hope to bring to the table much more exciting and interactive value added services, which cater to the communication and entertainment needs of Indian mobile subscribers. ICE 365 and Cellebrum both share the same core values and customer satisfaction in terms of services that will be delivered to existing and potential customers. This association is consistent with ICE 365’s strategy of developing our global footprint in growth markets, where we can create value for our stakeholders.”

Saket Agarwal, CEO,, said, “Our association with ICE 365 is one of the key steps towards expanding our footprint enhancing our knowledge base. It is a very important milestone for us, and with the support of ICE 365, we are confident of executing the strategy chalked out by us to aggressively expand globally in the areas of information, communication and entertainment. Mobile value added services are poised for rapid growth globally and we are excited to partner with UK’s premier mobile interactive community service provider to tap the booming telecom domain across the globe.”

The association will further enhance the foothold of the two VAS providers in the Indian telecom market apart from augmenting presence in the global markets. Moreover, the association will offer Cellebrum with seamless access to ICE 365’s global experience in this space. Both Cellebrum and ICE 365 will share knowledge on focused parameters based on market propositions, technical and infrastructure know-how that will address GPRS and 3G applications.

This will help mobile operators and content providers identify, build, execute and manage compelling mobile interactive content for a number of mobile device viral community application solutions and address the global telecom market with local content by tapping the local cultures and audiences.


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