1702 Digital has roped in Brijesh Solanki as the Head of Growth and Strategy.With a diverse experience in various verticals of Digital Marketing, Solanki started off as a Marketing Manager and had grown from being a consultant to heading the growth and strategy at 1702 Digital.
He has over 5-7 years of experience in the agency business, brand positioning and digital media strategies across several verticals. In his previous stints, Solanki has been involved for positioning brands like Tata Chemicals, Hopscotch, Karvy Group, Mumbai Metro etc.
He moved from an agency to Rajasthan Royals as their Marketing Manager. While switching back again to 1702 Digital, he said, âAgency life is something that I prefer and I love. I couldnât stay away from it for much long. 1702 has the agility, hunger to justify ROIs, creative passion and a sharp eye towards new technological innovations--all thatâs required to bring about the much required transformation to the digital marketing industry in India. One chance meeting with the founders of 1702 and we saw that our minds met.â
âDigital market has grown exponentially in the last half decade. The internet is getting cluttered and the race is to declutter and register in the minds of your customers within micro seconds. The focus today is thankfully much more on optimized campaigns and ROIs. Brand strategists have an opportunity to carry on the legacy, and set up a higher notch,â he added.
Aanchal and Mihir, who co-founded 1702 Digital, jointly said, âWe are happy to have such a young and enthusiastic senior leader on board. Digital strategists and marketers are no less important than business consultants today--marketers are driving up revenues in multi-millions every month for their clients. With the rise of digital in India, the good crĂ¨me of marketing professionals will see a huge demand for their strategic and business advisory.â
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji