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Brand Portrait Digital inks strategic pact with ActiveMedia for mobile marketing

22-September-2006
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Brand Portrait Digital inks strategic pact with ActiveMedia for mobile marketing

With increasing number of mobile users in India, mobile marketing is gaining momentum. In order to empower the marketing fraternity to meet the new challenges ahead, Brand Portrait Digital has joined hands with ActiveMedia Technology to create a unique and highly targeted communication platform.

The platform can be used by various brands to reach out to the consumers using the short code 3636 through computer or handheld device. The 3636 platform can also be used by companies for lead generation and content and knowledge dissemination, consumer profiling and innovative use of GPRS (General Packet Radio Service).

Brand Portrait Digital plans to create attractive content for consumers, which would be deployed via the ActiveMedia 3636 short code and the portals. The Internet platform as well as the handheld devices would make it easy to distribute content to the global target audiences.

Sunil Nair, CEO, Brand Portrait Digital, said, “Global ad spend through mobile channels is slated to reach £6.1 billion by 2011. This convergence will make it possible for Brand Portrait Digital to reach approximately 70 million consumers in India and allow ActiveMedia to deploy the 3636 short code across the spectrum and increase usage.”

Raj Singh, Head, India Operations, ActiveMedia Technology, said, “The alliance will combine Brand Portrait’s creative and customised end-to-end marketing solutions with ActiveMedia’s unparalleled track record in deploying mobile coupons, vouchers, tickets and Mobile-CRM solutions.”

Brand Portrait is a full service advertising agency. It also offers advertising in the digital space, CRM and logistics management. Brand Portrait Digital is an associate company of Brand Portrait, consulting and specialising in the digital space.

ActiveMedia Technology is an industry leader in deploying mobile coupons, vouchers, loyalty solution, tickets and m-CRM solutions. ActiveMedia Technology’s clients include Orange UK, Virgin Mobile, Telefónica, Blockbuster, Unilever, Carphone Warehouse, Luminar Leisure, Citibank, ABN-Amro, ING-Barings, Discovery Channel, Sony TV, MTV, CNBC, El Corte Inglais, Vue, UGC, Odeon, UCI, Cineworld, Apollo, and Showcase, among others.

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