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Bollywood ka Baap garners 2 lakh gameplays in 3 weeks

23-February-2011
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Bollywood ka Baap garners 2 lakh gameplays in 3 weeks

Parle and Hungama.com jointly launched ‘Bollywood ka Baap’, an online daily celebrity video quiz on the website bollywoodhungama.com last month, and in a span of three weeks, have seen over two lakh people play the game on their own website, their Facebook page and on DailyMotion.com. The game can also be played via SMS, though the mobile version is separate from the video quiz.

The quiz has two new celebrities every day who ask a question related to their career on video, and users can give their answers to win prizes. The quiz is accessible via their website, and people can also see the questions on video streaming site DailyMotion, or by using a Facebook plugin.

Siddhartha Roy, COO, Hungama Digital Media, said, “Bollywood Hungama reaches out to a vast number of people across the world. We pride ourselves in the fact that we bring the film industry pioneering ways to connect with and engage the audience. With ‘Bollywood Ka Baap’, we are not only giving users a chance to test their B-town awareness, but also taking the quiz on platforms that the audience frequents – social networks and the mobile platform. The questions in the quiz are determined by the celebrities themselves and the video format makes for great visual interactivity.”

According to Hungama, the company is also looking at bringing this to the mobile platform and is going to roll it out once 3G services are available. For now, the quiz can be accessed via SMS. People who play the game stand to win film costumes worn by stars, and other autographed film merchandise as well.

Pravin Kulkarni, General Manager, Marketing, Parle, said, “Parle is happy to associate with the first ever celebrity daily video quiz. The digital platform is continuously providing us with opportunities to associate with unique and innovative concepts that are exciting for Bollywood fans. The youth of today enjoys new concepts that break the monotony of their regular digital world. It will give us an opportunity to reach out to this highly connected youth of today using this entertaining and innovative platform.”
 

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