Top Story

Home >> Digital >> Article

Bloomberg|Quint collaborates with FB for live streaming ‘BQ Live’

02-November-2017
Font Size   16
Bloomberg|Quint collaborates with FB for live streaming ‘BQ Live’

Bloomberg|Quint, the business and financial news company, has collaborated with Facebook for BQ Live, its live video streaming service. Bloomberg|Quint had launched this service last month at the Bloomberg India Economic Forum which featured India’s finance minister Arun Jaitley and a host of other policy makers and corporate leaders. This live streaming collaboration comes close on the heels of Bloomberg|Quint’s rapid emergence as a top new-age publisher on Facebook video, as recently rated by video analytics provider, Vidooly.

Speaking on the collaboration, Menaka Doshi, Managing Editor, Bloomberg|Quint, said, “Being multi-platform and digital-first has been core to our DNA since inception and this partnership epitomizes that philosophy. This will help us extend the reach and engagement of BQ Live appreciably, bringing high quality business content to decision-makers, entrepreneurs and young corporate audiences.”

“With over 200 million people using Facebook monthly, more and more people are logging in on Facebook to consume content that best informs and entertains them. We are happy to see Bloomberg|Quint use our platform to build immersive experiences for their viewers via such an engaging format as Facebook Live. With Facebook Live, BQ’s viewers will be not only able to consume news real-time but participate in the storytelling via interactive features such as comments, reactions, and questions,” said Varun Gupta, Head, News Partnerships at Facebook India.

BQ Live, India’s first digital business news live streaming service, includes comprehensive live programming on a daily basis, from global and domestic markets coverage to views from the most influential newsmakers in business, economy and finance. Starting with pre-market cues and news, the service provides consumers with live insights into the markets throughout the day, culminating with perspectives and analysis in the evening. The live streaming service is available on www.bloombergquint.com and top social platforms, and pending regulatory approvals, will debut on leading cable and DTH platforms.

Since going Live on Facebook, BQ Live has already seen more than to 2 Mn video views for its top shows. The Live programming begins with Daybreak at 7 am on weekdays, followed by power-packed markets programming through shows like Indian Open, The F&O show, Hot Money, #AskBQ, Power Lunch, Countdown and then perspective driven content through shows like Primetime and the Primetime Debate.
Bloomberg|Quint currently reaches more than 2 million monthly users across its on-site and partner platforms. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. (Source: Google Analytics, Partner & Social Analytics)

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products