Close on the heels of consolidating its media business with ZenithOptimedia, Honda Siel India has assigned its digital media duties to digital marketing agency Blazar. The win comes on the back of a one and a half month long multi-agency pitch process.
Commenting on the development, Anita Sharma, AVP - Marketing Communication, Honda Siel India, said, “We aim to further strengthen Honda’s digital presence in the market and were looking for an agency with 360 degree approach in this field. Blazar emerged as the strongest contender. Their digital direction and creative ideas were most impressive and we look forward to a fruitful partnership.”
Nitesh Kumar, Associate Director, Blazar, added here, “We have shared a strategy which focuses on how Honda Siel Cars India should approach the Indian market and their TG, taking the leverage of digital media. We believe that our strategic approach, plus experience of handling digital clients has given an edge to win the relationship. We are confident that with our passion and innovative ideas, we will be able to take the brand to new heights.”
Blazar will be handling social media, search, display and also new innovations centering around product launches for the auto manufacturer.
Reacting to the win, Deven Dharamdasani, Business Head, Blazar, said, “With this win, we have got more responsibilities on our shoulders, as Honda is an evolved brand in digital like us, and this is the time when we both leverage our powers and build bigger share in the market. We are happy that Honda has valued our intelligence and we are going ahead as full digital media service company.”
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