<b>iZone International:</b> Warner streams more films to Facebook; should Netflix start worrying?
Warner Brothers Digital Distribution has announced that it will expand its test offering of movies for rental through the WB Facebook pages. Initially, customers who went to the WB Facebook page could stream ‘The Dark Knight’ on Facebook, paying for the rental using Facebook Credits. WB has now extended this to include five more movies – ‘Inception’, ‘Harry Potter and the Sorceror’s Stone’, ‘Harry Potter and the Chamber of Secrets’, ‘Life as We Know It’, and ‘Yogi Bear’.
To rent a movie, users need simply click on the film in the Facebook page and apply their Facebook Credits. According to the press release, the offer is only available to users in the US, with no announcement yet about international plans.
“We’re pleased to expand our test with a variety of titles that will appeal to a broad audience,” said Thomas Gewecke, President, Warner Bros. Digital Distribution. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site,” he added.
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours of purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality, including the ability to post comments on the movie, interact with friends and update their status.
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