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BigFlicks, India’s largest online and offline movie rental service and a part of Reliance ADAG, has tied up with Raj Television Network Productions (RTN) for its video-on-demand (VOD) division, www.broadband.bigflicks.com. Viewers will have access to the vast content of Raj Television on the website for free viewing.
Currently, BigFlicks has alliances with channels like NDTV, Zoom, Star TV, and 7 Star Care, which allows the audience to view all the programmes on these channels for free.
Commenting on this tie-up, Kamal Gianchandani, COO, BigFlicks, said, “Raj Television Network is one of the largest media and entertainment houses in India with a very strong and niche content base down south. We are very happy to tie up with Raj TV to make available all content on our platform for free viewing. Our alliance with Raj Television will further enhance our portfolio and enrich our video-on-demand experience for our audiences not only in India, but also our strong NRI audiences all over the world.”
S Swaminathan, Head, Distribution, Raj Television Network, said, “Today, online media plays a pivotal role in every ambitious company’s growth plans. BigFlicks is a fast growing company and has aggressive plans with regards to its website content and retail stores across India. Raj Television Network is also growing at a fast pace, and this partnership will definitely help us cater to a wider audience.”
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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print
The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders
The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)