Top Story


Home >> Digital >> Article

Big Rattle Technologies wins digital mandate for Project Nanhi Kali

Font Size   16
Big Rattle Technologies wins digital mandate for Project Nanhi Kali

The mandate for Big Rattle Technologies is for website design anddevelopment, content production and search engine optimisation for Project Nanhi Kali.

Project Nanhi Kali was established in 1996 with the aim of providing education to underprivileged girl children in India. It was founded with astrong belief that educated women would not only contribute to the economy but also issues of population and social evils like the dowrysystem and child marriage would reduce as more women are educated. Big Rattle started the redesign process with analysis and audit of existing website to come up with a plan. Web analytics was a vital tool to help Project Nanhi Kali and Big rattle team decide the direction for the new website revamp. We used heatmaps, click rate analysis and referral analysis to empowerdata-driven decision on which to base the design and flow of thewebsite. This in turn enhances the online customer experience toensure maximization of engagement and support Project Nanhi Kali through donations.

Commenting on the win, Girish Kundlani, Co-founder and Head of Delivery said, “We are very delighted to be chosen by Project Nanhi Kali, as their Digital Partner. Big Rattle Technologies won the contract after a multi-vendor bid. We are glad to bring the best industry practices and deliver high quality work for Project Nanhi Kali”.

Ashoke Kumar Seth, Co-founder and Chief Data Evangelist, “We look forward to partner with Project Nahi Kali. Our focus is to bring data, content and technology together and provide best in class solutions.We look forward to do some great work for Project Nanhi Kali in the coming months.”

Sharmila Subramaniam, GM- Communications at K C Mahindra Education Trust and for Project Nanhi Kali said, “Big Rattle Technologies is capable, competent and competitive. We were looking for a media partner who are experts in the digital domain, and are able to back it up with rich insights. Big Rattle Technologies uses a wide range of analytics technologies and techniques to identify trends, and gather other important findings from the information available to them.

They are a passionate and driven team and bring with them years of experience and industry knowledge. Their credentials and volume of work say it all. We look forward to partnering with them to script our growth story for the next few years.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.