Top Story

Home >> Digital >> Article

BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

Font Size   16
BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, a digital marketing agency, has partnered with marketing technology company, Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies.
BC Web Wise was founded in 2000 and has presence in Delhi and Mumbai. Its clientele includes - Hero MotoCorp, Hindustan Unilever, Abbott, Bajaj Consumer Products, Unicef, Bharat Benz, Titan, amongst others. With this partnership, the agency will now have access Qoruz’s product suite and database of over 6 million macro and micro-influencers, to help their clients build long-term, mutually beneficial relationships with the influencers. Qoruz’s product suite helps brands discover and engage with the most relevant influencers for them and thereby generate better traction with the target audience.
The Qoruz product suite is powered by their proprietary AI-powered, multi-contextual engine which brings in influencer data in real-time and helps build powerful marketing campaigns to support marketers and help them understand their audience better. The company already has a clientele which includes Pepsi, Flipkart, Jio, Air Asia, and Heineken.
BC Web Wise appreciated that Qoruz’s capability to identify influencers for every client, every objective separately, is a critical advantage over the generic influencers list providers. Commenting on the partnership Chaaya Bharadwaaj, Founder and Managing Director, BC Web Wise, said “I was thrilled when we saw what Qoruz’s platform can do. As an agency, we represent brands that need true representation on the web, since their products have direct impact on people. It is extremely vital for marketers to know the influencers who are more relevant, local and relatable to these audiences and work out amazing campaigns with them.”
Speaking about the partnership, spokesperson Ajay Malvankar, Associate Director – ORM, BC Web Wise, said, “We are very excited to have Qoruz onboard, as our partner. This partnership with Qoruz doesn’t enable just us, but our clients and influencers as well, to engage in a win-win model. We are confident that together, we will be able to create a more powerful influencer marketing experience for the end-users, influencers and the brands.”
Praanesh Bhuvaneshwar, CEO and Co-founder, Qoruz, said, “The business of Influencer Marketing has transformed completely in last five years. Earlier, influencers were celebrities, business, and public leaders, sportspeople, etc. But today, anyone with an access to the internet can become an influencer, especially in niche categories. This means that influencer marketers need to adopt a more data-driven, and focused approach involving these influencers. We are really excited that BC Web Wise shares our visions in helping businesses build deeper trust with their customers using influencer marketing.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz