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BBC Worldwide signs licensing deal with Amazon India

24-January-2017
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BBC Worldwide signs licensing deal with Amazon India

BBC Worldwide, today, announced a deal with Amazon that will give Amazon Prime members in India access to more than 600 hours of award-winning and popular factual and pre-school content from the BBC.

Amazon Prime launched in India in July 2016, and brought its Prime Video streaming service in December 2016.

“In the last year or so, we have seen digital consumption in India increase exponentially,” said Myleeta Aga, SVP and GM India, BBC Worldwide. “We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programs from the BBC.”

Nitesh Kripalani, Director and Country Head, Amazon Prime Video India, said, “We are pleased to work with BBC Worldwide to bring premium quality pre-school and documentary programs to our Prime Video customers.” Kripalani said they were humbled by the positive response from customers to Prime Video and confident that BBC’s programs will resonate with the customers. “We look forward to a long and fruitful relationship with BBC Worldwide,” he added.

Indian subscribers to Amazon Prime Video now have access to CBeebies programs, which have never been broadcast before in India, including Clangers, the pink, long-nosed, inventive and lovable mouse-shaped creatures who live on a little blue planet, out in the starry stretches of space, not far from Earth; Dinopaws, an animation series about the delightful adventures of a trio of very young, inquisitive dinos; and Hey Duggee, the animated series narrated by award-winning comedian Alexander Armstrong, which features Duggee the pooch and his after-school club. Hey Duggee most recently won the Pre-School Animation of the year at the 2017 BAFTA Children’s Awards.

Subscribers to the service are also able to watch award-winning and highly-rated BBC factual programs such as Gandhi, The World’s Weirdest Weapons, and The Genius of Inventions. Gandhi is an in-depth look at the life of India’s 'Father of the Nation'. It is the first definitive series on the life of Gandhi, examining his relationship with his wife, his controversial views on race, and his role on the path to Indian independence.

The World’s Weirdest Weapons explores the stranger side of warcraft – where the jet pack, the inflatable rubber plane, the pigeon-guided smart bomb, and even a cat that eavesdrops on the enemy are some of the top-secret devices designed to the give the West an edge over its enemies in World War II and the Cold War.

The Genius of Invention features Dr. Michael Mosley and his team, who explore 12 inventions and how they have changed the way we live our lives. They explain how these inventions came about—from sparks of genius to steady incremental improvements hammered out in workshops—and separate myth from reality in the lives of the great inventors.





Tags BBC Worldwide Amazon India Amazon Prime Video digital consumption

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