BBC World, the news and information TV channel, has taken its intellectually challenging quiz show, Mastermind India, online with an exciting contest offering prizes to the Net participants. It presents an opportunity for everyone to get a feel of the Mastermind India 'hot seat' by simply logging on to www.bbcworld.com/mastermindindia
Shot on heritage locations, the show fifth year in running, is presented by Siddhartha Basu. It is telecast on Thursdays at 2200 IST with a repeat on Sundays at 1000 and 2200 IST. It is currently sponsored by Chevron Texaco and Air Sahara. Mahindra Scorpio used to be the sponsor earlier. AT&T, Castrol, Raymonds and Telco Safari are some of the prominent advertisers during the show.
The online contest will give quizzing enthusiasts a special chance to pit their brains against the Mastermind India contenders. The participants have to answer the questions from the coming week's episode of Mastermind India to qualify for the prize and tune-in to the programme to know the correct answers. The online competition has a grand travel prize worth Rs.50,000 and some exciting BBC World giveaways. BBC World is also airing promos and organizing on-ground promotions to generate awareness for the online contest.
First launched in 1998 on BBC World, Mastermind came to India based on the format of Mastermind UK, which had been telecast on the BBC for over 25 years, presented by Magnus Magnusson. BBC Worldwide Ltd. publishes a book also titled Mastermind India based on the show. It is a compendium of all the questions and answers from the television series and has four editions based on the 1998, 1999, 2000 and 2001 series.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever
The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.
Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts