Top Story


Home >> Digital >> Article

Bangalore-based InMobi acquires Silicon Valley firm Sprout

Font Size   16
Bangalore-based InMobi acquires Silicon Valley firm Sprout

Bangalore-based InMobi, claimed to be the world’s largest independent mobile ad network, has announced the acquisition of US-based Sprout, a leading platform for creating HTML5 rich media mobile advertising. This acquisition helps InMobi address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in India and globally.

InMobi’s mobile ad network delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. With the Sprout acquisition, InMobi enables the mobile advertising industry to easily build and distribute engaging rich media ads to consumers everywhere.

Known for simplifying the complex process of HTML5 mobile ad creation, Sprout works with the world’s leading brands, including Nokia, Disney, HTC, Chevrolet, Paramount Pictures and Sega to bring interactive mobile ads to devices supporting HTML5, including Apple iOS and Google Android devices. Its cloud-based platform brings efficiency and scale, helping advertisers “build once and deliver everywhere”.

Naveen Tewari, CEO, InMobi, commented, “This acquisition reflects the growing maturity of the global mobile ad industry. Advertisers and ad agencies are looking to engage consumers through ever more immersive and interactive means – InMobi has taken the lead to deliver on this critical market requirement through the acquisition of Sprout.”

Commenting on the acquisition, Ajit Nazre, Partner at Kleiner Perkins Caufield & Byers, said, “The mobile industry is yet to fully capitalize on the engaging advertising experiences now possible through smart devices. This acquisition will help scale the use of rich media advertising globally - a critical next step in helping the industry realise its full potential.”

Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.

Carnet Williams, CEO and Co-founder of Sprout, added here, “InMobi’s commitment to an open and independent Sprout made them the clear choice for us. We will continue to work with all existing partners, including ad networks, globally.”

Tags InMobi Silicon Valley Naveen Tewari HTML5

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3