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Babyoye to focus on Facebook for customer interactions

01-April-2011
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Babyoye to focus on Facebook for customer interactions

BabyOye.com, an e-commerce store that focuses of baby products, has grown a fan base of over 24,000 parents, and today plans to use this base as the main way of handling CRM, and carrying out interactions with their existing customers. According to the company, their Facebook page has seen a threefold growth in traffic in the last three months, and is now using the page to launch products and get feedback quickly.

Arunima Singhdeo, Co-founder and Director, BabyOye.com, said, “For a venture like Babyoye.com, keeping service levels high has been one of the biggest challenges. Facebook has really helped us built a direct connect with the customers. The fan page is an interactive platform for parents to connect, share facts about their new born and gather credible information from other parents. They also get to know about offers running on the site and suggest new product to us, give feedback on other products.”

Aside from this function, the BabyOye fanpage has been important in growing the traction of their e-commerce website as well, it was announced. Singhdeo also added, “After launching in September 2010 we have seen phenomenal growth and social media has been an integral part of our marketing campaign. In the last six months, BabyOye has initiated several interesting campaigns on Facebook and incentivized the contests to encourage users to participate and share views, post baby photos etc. One of our most successful campaigns was the Babyoye calendar contest which became viral.”

In six months, the baby story has grown to service 20,000 cities and towns across India, and the interest in the pages is coming from both the big cities and smaller towns, with an equal divide across gender lines, they shared.
 

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