Top Story

e4m_logo.png

Home >> Digital >> Article

Askme announces exclusive tie-up with Twinkle Khanna for Home Décor Tips

21-November-2015
Font Size   16
Askme announces exclusive tie-up with Twinkle Khanna for Home Décor Tips

Askme has announced an exclusive tie-up with Twinkle Khanna. Under this strategic deal, Askme rolls out a series of videos on tips and tricks for its customers looking out to add some style to their homes.

With this move, customers at Askmeonfurniture will get the latest trends and tips directly from Twinkle Khanna to quirk up the regular setup of their homes and bring a new look and feel to it. The host of videos in the series include Balcony Décor Tips, Décor’ setup for High Tea Party, Boho Chic Home Décor, Revamp Your Coffee Setting, Bedroom Décor Tips and more. Such videos will enhance the customer engagement level by providing the relevant content in the home décor’ segment.

Speaking on the tie-up, Manav Sethi, Group CMO, Askme said, “In today’s time, Twinkle Khanna is the most trusted and followed source for the latest trends and tips in the interior designing and home décor space. We are delighted to partner with her for the series of videos for Askmeonfurniture. This partnership will bring an edge in home décor segment and enable a richer user experience.”  

Commenting on the tie-up with Askme, Twinkle Khanna, Interior Designer said, “People want to style their homes seasonally and even just for festive occasions .They are aware of the latest trends in the home décor segment and are looking for easy ways to incorporate that into their own homes. Askme is a platform which acts as a one stop destination and brings the relevant content to its users. It is a pleasure to create videos for such a platform that has a wide reach to the masses.”

According to the market estimates, the online furniture market, which is currently around $130mn, is expected to reach $700mn by 2020. Along with this remarkable growth expected in the furniture market, the Décor space is set to take up a significant pie of the sector. Recently, Askme forayed into the furniture segment with an investment of USD 20mn in one of the largest online furniture company, MebelKart.

Click to view the promo:

Tags AskMe Twinkle Khanna

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by