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AOL launches switched.com for gadget news

02-June-2007
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AOL launches switched.com for gadget news

AOL has launched a consumer electronics site, switched.com. Part of AOL News, switched.com provides breaking news, gossip, buying guides and advice about cell phones, digital cameras, music players, computers, games and more. AOL recently launched its India specific website.

Switched.com also offers celebrity interviews, editor's picks and other features, all delivered in a consumer-friendly blog format.

"We realized there were plenty of sites targeting hardcore technology users, but none existed that cut through industry jargon to serve the average consumer. Switched.com provides users with basic gadget news they need to navigate the 'wired' and 'unwired' world and delivers compelling content to mainstream consumers," said Lewis D'Vorkin, Senior VP, AOL News & Sports.

AOL is a global Web services company that operates some of the most popular Web destinations, offering a comprehensive suite of free software and services, and provides a full set of advertising solutions

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