Top Story

Home >> Digital >> Article

Andbeyond.media launches on-demand native ad marketplace

19-March-2015
Font Size   16
Andbeyond.media launches on-demand native ad marketplace

The ad tech industry has a new player in the form of Andbeyond.media. With the ever increasing shift to a 'responsive' fluid site design for premium publishers, Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner. The company claims that its technology provides 100 per cent viewable and transparent impressions for the buyer regardless of customer creative sizes or publisher platforms.

"We couldn't have asked for a better time to unveil our recently launched product offering, which has been built with an objective to solve a number of publisher problems while adding value and additional revenue to their business models. Benefiting not only the publishers, the programmatic buyers are the key advertisers in our ecosystem who are already accessing RTB supply via large exchanges and now only have to enable a new source of a native ad marketplace within global platforms like Google AdX, Adtech Marketplace and Appnexus,” said Karan Gupta, Founder & CEO of Andbeyond.media.

Having been associated with Affinity, a contextual advertising network, prior to his current business, Gupta has conceived and built the global display and mobile network for Affinity.

Pankil Mehta, Co-founder and Chief Business Officer of Andbeyond.media added, "Our suite of tools enables brands to connect to a wide variety of existing creative sources to generate a top-of-the-funnel brand lift opportunity on targeted inventory. Publishers can now utilize standard IAB banner, video and rich media in previously unused space across their entire network without burdening their tech teams."

Supply side users leverage Andbeyond.media to display engaging on-demand native ad experiences with CTRs and RPMs that not only create incremental revenues but exceed standard ad banner performance metrics by creating placements within the page in real time using the most optimum size and space available.

"Driving new revenue streams for your websites and the ingenuity of our algorithm accomplishes the growth of your business. Andbeyond.media technology was developed to understand context, determine intent and auction ad space via programmatic channels using RTB platforms. Both supply and demand are managed via the platform, which delivers the highest ROI for advertisers and new revenue earning potential for publishers," concluded Gupta.
 

Tags AndBeyond.Media programmatic Google AdX Ad Tech Appnexus Karan Gupta Pankil Mehta Affinity RTB IAB Contextual Advertising native advertising

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'