Top Story


Home >> Digital >> Article launches finale film of Chonkpur Cheetahs

Font Size   16 launches finale film of Chonkpur Cheetahs’s latest T20 campaign Chonkpur Cheetahs has launched the finale closure film for the season. The campaign ‘India ke Sapno ki Apni Dukaan’ consists of a series of films about an aspiring team’s journey to reach their goal of playing in the T20. The campaign captures the various ways in which enables the team to get one step closer to their dream by providing them access to a huge selection of products which might not otherwise have been easily available. The dreams of the Chonkpur Cheetahs is a metaphor for the dreams of millions of Indians and’s role in enabling them to achieve it.

The finale film goes beyond the team to establish connect between the fictitious team and the Indian dreamers across the country through different situations. The finale film consists of the team bidding farewell to the public, while showcasing that the team’s passion, enthusiasm and confidence will continue to echo through the millions of Indians who dream big and are determined to follow their dreams through.

Commenting on the closure film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India, said “We are thrilled by the response witnessed for the Chonkpur Cheetahs campaign from across the country, to the team actually becoming a loved household name today. With the closure film we want to convey that every Indian dream can come true. As Amazon, we want to show our support to millions of Indians by being their partner in their quest to reach their dreams. With over 10 crore products, Amazon is truly “India ke Sapno ki Apni Dukaan” – a place where you will find anything that you need to fulfil your aspirations.”

Conceptualised by Ogilvy and Mather Bangalore and directed by Amit Sharma of Chrome pictures. The campaign is led by multiple TVCs through the course of T20, amplified through an integrated campaign spread across Digital, Social, OOH, Print and Radio.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube