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Amazon rolls out its 'Launchpad' platform for Indian start-ups

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Amazon rolls out its 'Launchpad' platform for Indian start-ups

Aimed at boosting India’s start-up community and supporting the government’s ‘Start-up India initiative’, Amazon  has rolled out its global program called Launchpad, a platform for Indian start-ups to launch, market and distribute their products to the e-commerce major’s 300 million users.

India happens to be the seventh country to be introduced to this initiative which is available to the start-ups for Rs 5,000 per month. It is already available in the US, UK, China, Germany, France and Mexico.

Amit Agarwal, VP and Country Head, Amazon India said, “By bringing Amazon Launchpad to India, we are excited to support the government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian start-ups and also creating additional employment opportunities.”

Jason Feldman, Director Global Innovations, Amazon added, “Amazon Launchpad is an exceptional opportunity for Indian start-ups to get access to big consumer markets nationally and internationally. Through this program small entrepreneurs and innovators can leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets. With Launchpad, we hope to augment the innovation culture in the Indian youth.”

Amazon Launchpad will offer start-ups and entrepreneurs access to custom pages where sellers can showcase their products through photos and videos, marketing support to help product discovery. It’s hoping to help new start-ups overcome challenges associated with launching new products.

The e-commerce giant has partnered with various players operating in this space for this program including DIPP’s (Department of Industrial Policy and Promotion) Start Up India initiative, Nasscom 10K and Indian Angel Network to identify the start ups. Other strategic partners roped in are NITI Aayog, Government of Maharashtra, Government of Telangana and TiE.  Around 25 Indian start-ups like Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies have already joined the platform to leverage Amazon’s infrastructure to create awareness and drive sale.  

Dr R Chandrashekhar, President, Nasscom said, “NASSCOM is very excited to support and partner with the Amazon Launchpad program in India – the timing couldn’t have been better- the  nascent but promising Indian hardware/IoT product ecosystem can now fully leverage the firepower of Amazon’s distribution and marketing capabilities.” 

In fact, it has a separate dedicated store for this initiative featuring over 400 innovative products ranging from wearable technology, smart homes, food and beverage, health monitoring and educational toys, among others. 

The announcement of Amazon Launchpad comes at a time when Amazon’s India business has experienced triple digit growth rates this year. The ecommerce giant is investing $5 million dollar to build a logistic network to bring in shoppers. Recently, in October, the firm launched its Global Store for Indian customers enabling them to buy products sold on its US website while paying in Indian currency. The move gives customers in India access to over four million products from international brands and help Amazon compete more aggressively against domestic rival Flipkart in the booming Indian e-commerce market. 


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)