Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Amazon Prime releases trailer of first India Original, Inside Edge

18-June-2017
Font Size   16
Amazon Prime releases trailer of first India Original, Inside Edge

Amazon Prime Video and Excel Media & Entertainment have released the trailer of India’s first Amazon Original – Inside Edge. This move marks Prime Video India’s foray into creating original content for Indian audiences. Set to launch on July 10, Inside Edge is the first ever series from India that will be launched worldwide across 200+ countries and territories. Created by Karan Anshuman, Inside Edge is a 10-episode series that combines the worlds of cricket and entertainment. 

Nitesh Kripalani, Director and Country Head, Amazon Video India, said “Our first Original, Inside Edge, is a landmark moment for Amazon Prime Video in India as we begin our journey of creating original shows.  Our goal is to change the way Indian customers consume premium entertainment in India; and to change the way content creators create content for Indian and worldwide customers. For Amazon, this series will be the beginning of new, bold original content in India, made with leading Indian content creators, talent and writers.”

Farhan Akhtar, Excel Media & Entertainment said, “We are happy to collaborate with Amazon Prime Video to bring to life content that is not confined. Inside Edge marks a great step in an endeavor that we feel will revolutionize the entertainment industry. The scale at which Inside Edge is produced is tremendous and something India has not seen before.”

Ritesh Sidhwani, Excel Media & Entertainment added, “These are exciting times, not just for audiences but also for storytellers, artists, writers and filmmakers. For Excel Media & Entertainment, making this original series for Amazon gave us the opportunity to think freely in making a show for a global audience. Together, we are taking the first step towards creating history. Inside Edge is high drama, great production value and we’re certain that the audiences are going to enjoy it as much as we enjoyed creating it.”

Added Karan Anshuman, “Inside Edge is the result of Amazon’s pioneering effort to bring back quality video content to the mainstream. The freedom afforded to me has been the most liberating experience as a director/creator. Creating a story that is as ambitious, unrestrained and of a quality no less than international standards that reaches out to new audiences is now possible, thanks to coming together of Amazon and Excel.”

Inside Edge takes you on a wild journey in a never-before-seen fictional series that follows the ups and downs of a cricket team. It is a pacy tale that captures the world of cricket and entertainment as we know it… and as we don’t. The exhilarating series follows the twists and turns in the lives of powerful characters as they reveal the game behind the game. Set within a season of the Powerplay League, a cricketing event, the central characters are the Mumbai Mavericks team that weave you into their complex stories, their challenges and triumphs, their sub-plots into a vortex of manipulation, love, ambition, voyeurism, deceit, greed, lust and betrayal.  

Inside Edge is a story that pulls no punches, minces no words, and takes no prisoners. And beneath it all, it is a story of passion, courage, and love.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before