Top Story


Home >> Digital >> Article

Amazon misses a trick as Snapdeal & Flipkart take advantage of Pottermania

Font Size   16
Amazon misses a trick as Snapdeal & Flipkart take advantage of Pottermania

The release of #HarryPotterAndTheCursedChild, the latest edition of one of the most beloved fantasy novel series, was the perfect occasion for the likes of Snapdeal, Amazon and Flipkart to woo customers.

With customers flocking to pre-order the book weeks before the launch, it came down to which outlet would provide their customer the best experience. All three pushed their logistics to the limit to ensure that customers got their books as soon as possible.

On the day of the launch, Flipkart released a statement claiming it had managed 70 per cent deliveries on the same day with 100 per cent in metros.

Snapdeal, meanwhile, set the ambitious target of making deliveries within 2 hours of the global launch, though it is not yet clear how successful it was. The special Harry Potter deliveries were accompanied by a card which said: “Here is one of the first few copies of the much awaited book, Harry Potter and the Cursed Child. We thought, we’d bring it across especially for you and add a little magic to your weekend.”

Surprisingly, Amazon India seems to have been a bit lax on making use of this opportunity if the reaction on Twitter is anything to go by.

Disappointed Potter fans took to Twitter to express their frustation as deliveries were delayed.

There were also a few complaints about the unavailability of the book on Kindle. It seems Amazon will need to do something 'magical' to win back all the customers it irked over the weekend.

Tags Harry Potter

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial