Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

ALTBalaji rolls out its Windows Universal App to Windows 10 users

29-April-2017
Font Size   16
ALTBalaji rolls out its Windows Universal App to Windows 10 users

ALTBalaji, the digital platform from Balaji Telefilms, has announced the rollout of its Windows 10 Universal Application. The app is available in the Windows 10 app store and works across PCs, Laptops, SmartPhones, and Surface Tablets running Windows10 OS. The app will soon be rolled out on other popular Microsoft devices and platforms like XBox, Surface Hub, and other devices through the Universal Windows Platform (UWP). Windows 10 has 400 million monthly active users globally who can now enjoy ALTBalaji’s original, exclusive, and tailor-made shows on a variety of Windows devices.

Speaking on the announcement, Sunil Nair, COO of ALT Digital Media Entertainment, said, “By rolling out the Windows10 app, we have shown our commitment to our audience by making it easy for them to experience ALTBalaji on laptops as well as their regular smartphones. Features like multi-device continuous play will make it easy for users to watch our shows on their mobile phone while on the move, and switch to their Windows 10 laptop or PC to continue enjoying the show seamlessly.”

“We believe that with the ALTBalaji Windows 10 Universal App we have created a truly personalized platform, which will benefit our digital consumers. All over the world people are more engaged when they consume content on larger screens with an immersive video and audio experience. Microsoft is committed to providing our users with a great viewing platform, and our collaboration with ALTBalaji will ensure that they get seamless access to content anywhere, at any time,” said VineetDurani, Director, Windows & Surface Business, Microsoft India.

The video platform supports Microsoft Smooth Streaming and has Playready for Digital Rights Management (DRM). Using UWP allows multiple device specifications through a single app and makes it easy to upgrade seamlessly. Customers can use upto five devices simultaneously with one subscription, which makes it convenient for family viewing.

India is one of the fastest growing digital economies where consumers are moving to different devices for their consumption needs. For the Media & Entertainment industry, digital is the latest touch point to directly connect with the consumers. The video-on-demand app has been launched with five new shows, and there will be a new show every fortnight for its viewers to binge watch. ALTBalaji will bring fresh and interesting stories to audiences in varied genres. The platform will offer 250 hours of original content in the first year of its launch. The new-age, alternative content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

Tags ALTBalaji Balaji Telefilms Microsoft India Windows 10 app Video on Demand SVOD

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before