Top Story

Home >> Digital >> Article

Alabot partners with mobile-worx to launch intelligent SMS search

29-January-2008
Font Size   16
Alabot partners with mobile-worx to launch intelligent SMS search

Alabot, a company working on artificial intelligence and natural language processing algorithms, has tied up with mobility solutions firm mobile-worx to launch Intelligent SMS search in India. The service will be powered by a ‘bot’, a self-directed intelligent agent that understands natural human language and interacts with users using non-syntax based data inputs.

This Intelligent SMS search will enable users to search the directory of users (from open social networks), mobile content, local business directories, local deals, train / flight tickets, hotel deals and movie tickets for major cities in India. Users can eventually transact through the service.

The service will be completely supported through mobile advertising as a primary business model and contextually relevant ads will be inserted during the conversation as recommendations by the bot.

This interactive interface represents the next step in the usability of mobile SMS applications and will remove the frustrating roadblock of remembering keywords of short code based services by combining and aggregating local search in an extremely user friendly interface.

Users can search using phrases from English, Hindi and other languages without having to remember syntax, sentence structure or multiple short codes.

Both Alabot and mobile-worx are in the process of forming alliances with a slew of content partners that will drive the search service. ZestADZ, India’s mobile ad marketplace, will serve contextually relevant text advertisements and related offers that will be recommended to the user during the conversation, making the service highly contextual and non-invasive.

“Alabot is a paradigm shift in how SMS services are used currently and we are pleased to be partnering with mobile-worx to take this innovative product to market,” said Akshat Shrivastava, CEO of Alabot.

“Intent marketing works – this has been proven time and again. This service will better understand the users intent and make recommendations to him delivering compelling value to advertisers,” said Asif Ali, President, mobile-worx.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space