Online ad network Ozone Media plans to expand into the overseas markets, and as part of its plans has set up an office in New Jersey headed by Ajay Bansiwal, who has joined the company as Senior Vice President. Bansiwal will be overseeing the North American and the UK markets, and has previously worked in the North American market, handling Reliance Mediaworks’ Big Cinemas, and even earlier has worked with Sulekha.com and Times Internet in North America.
Kiran Gopinath, CEO, Ozone Media, said, “We are going to expand our reach globally and build greater depth in technology. Ozone Media’s strength with Indian (South Asian) publishers provides a readily scalable platform to reach out to the NRI segment, HNIs, et al. We welcome Ajay on board to grow and expand the market for Ozone Media in these territories.”
The NRI category has very high interest in finance, telecom and matrimony categories, according to the Ozone Media Performance Users Study (O.P.U.S.). Post the slump in 2009, these categories have shown a ten-fold increase in response to online ads in January and February 2010. Indian advertisers have long known the finance and matrimony sectors to have a significant interest with the NRI population and there is enormous potential to tap other sectors and grow revenue considerably from local overseas advertisers, who are now looking to talk to this demographic.
“There is a huge opportunity to cater to the Indian Diaspora in the US, Canada and the UK. The Indian community is one of the most affluent and increasingly influential demographic in these geographies. Marketers have recognised this fact and their appetite for reaching out this demographic is increasing exponentially. I am excited to be part of a smart, young and dynamic company and look forward to my role in Ozone Media,” Bansiwal said.
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