Home >> Digital >> Article

Ajay Bansiwal joins Ozone Media for overseas expansion

20-January-2011
Font Size   16
Ajay Bansiwal joins Ozone Media for overseas expansion

Online ad network Ozone Media plans to expand into the overseas markets, and as part of its plans has set up an office in New Jersey headed by Ajay Bansiwal, who has joined the company as Senior Vice President. Bansiwal will be overseeing the North American and the UK markets, and has previously worked in the North American market, handling Reliance Mediaworks’ Big Cinemas, and even earlier has worked with Sulekha.com and Times Internet in North America.

Kiran Gopinath, CEO, Ozone Media, said, “We are going to expand our reach globally and build greater depth in technology. Ozone Media’s strength with Indian (South Asian) publishers provides a readily scalable platform to reach out to the NRI segment, HNIs, et al. We welcome Ajay on board to grow and expand the market for Ozone Media in these territories.”

The NRI category has very high interest in finance, telecom and matrimony categories, according to the Ozone Media Performance Users Study (O.P.U.S.). Post the slump in 2009, these categories have shown a ten-fold increase in response to online ads in January and February 2010. Indian advertisers have long known the finance and matrimony sectors to have a significant interest with the NRI population and there is enormous potential to tap other sectors and grow revenue considerably from local overseas advertisers, who are now looking to talk to this demographic.

“There is a huge opportunity to cater to the Indian Diaspora in the US, Canada and the UK. The Indian community is one of the most affluent and increasingly influential demographic in these geographies. Marketers have recognised this fact and their appetite for reaching out this demographic is increasing exponentially. I am excited to be part of a smart, young and dynamic company and look forward to my role in Ozone Media,” Bansiwal said.
 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space