Airtel TV, the popular video streaming and LIVE TV app from Bharti Airtel (âAirtelâ), has crossed the 50 million users mark on Android platform, underlining its growing popularity amongst smartphone users as the go to destination for digital content.
Airtel TV app has scaled up its user base on the back of one the widest content catalogues and great user experience driven by an intuitive UI and other innovative features. The app currently offers over 375+ LIVE TV channels to go with 10,000 + movies and popular shows. Airtel TV has forged content partnerships with the likes of Eros Now, SonyLIV, HOOQ, Hotstar, Amazon, AltBalaji with several more on the anvil.
Airtel TV is celebrating the milestone with it user by extending free subscription for all Airtel postpaid and prepaid mobile customers till December 30, 2018 (from June 30, 2018).
Sameer Batra, CEO - Content and Apps, Bharti Airtel said, âWe are thrilled at achieving this milestone and being able to scale up the app so rapidly. This is a strong endorsement from our users and a result of our unrelenting focus on delivering a world-class in-app experience. We will continue to expand our content partnerships and bring more exciting innovations to our users.â
Airtel TV app was the amongst the most downloaded* video OTT apps in India between Jan and May 2018.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport