Top Story

e4m_logo.png

Home >> Digital >> Article

Airtel Live crosses 5-mn mark, ‘Hello Tunes’ records 1-mn subscribers

20-December-2004
Font Size   16
Airtel Live crosses 5-mn mark, ‘Hello Tunes’ records 1-mn subscribers

‘Hello Tune’ services by Airtel, internationally known as ‘Ring Back Tone’ service has crossed the one million-customer mark within five months of its launch in India in July 2004. This multilingual service is available in six different languages – English, Hindi, Telugu, Tamil, Punjabi and Kannada and has exhibited fastest growth in India vis-à-vis the US, Europe and the Philippines.

The cellular services major has crossed yet another milestone – Airtel Live – the multi-access entertainment portal on the mobile has crossed the five-million-GPRS download within same span of time. The content on Airtel Live includes music messaging, video clips, mobile games, wallpapers and other value-added services. Airtel has introduced another new initiative for its customers. The subscriber can now download MF Hussain’s paintings on his GPRS/EDGE-enabled handset. In the initial phase, 25 out of 100 paintings belonging to the ‘Our Planet Called Earth’ series are available as downloadable wallpapers. The remaining 75 paintings will be made available as and when they are complete.

“Crossing the million-customer milestone for Hello Tunes and the five million GPRS download milestone for Airtel Live in a matter of just five months is a true testimony of the appeal of our value-added services. This phenomenal growth has further renewed our resolution to enrich the mobile telephony experience of all our customers. The latest testament to this endeavour is the launch of Hussain’s paintings now made available as downloadable wallpapers – exclusively for Airtel customers. I am confident that this service too would break all records,” said Atul Bindal, Group CMO & Director, Mobility, Bharti Tele-Ventures.

Airtel Live has now reached a penetration level of 15 per cent of the customer base of Airtel. Deepak Jolly, Airtel spokesperson, claimed, “These are very innovative services, we were the first to launch these services in India and have the first mover advantage. The services were marketed very well and had the right kind of back-hand support, the advertising was interesting and the services had the right mix of pricing.”

Speaking on the success of Hello Tunes, Jolly, said, “The content is excellent and we keep changing, updating and expanding it. Ring back tunes were made available in six languages and the methodology adopted in sourcing the music was completely legal and authorised.” He added, “The cornerstone of our Brand Airtel is trust and innovation and our value-added services are never run-of-the-mill”.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...