Top Story

e4m_logo.png

Home >> Digital >> Article

Airtel launches U2 for Valentines Day

14-February-2004
Font Size   16
Airtel launches U2 for Valentines Day

AirTel has launched a limited edition prepaid package named U2 on the eve of Valentines Day. On the launch, P Swaminathan, CEO & Director (Mobility), South Hub, Bharti Cellular Limited said, “At AirTel, we are always on the look out for opportunities to make mobile telephony affordable, exciting, enjoyable and happening for all our customers. The launch of the AirTel U2 pack, on the occasion of Valentines Day is yet another reaffirmation of this commitment.”

The U2 pack, priced at Rest 199 consists of two prepaid SIM cards with consecutive mobile numbers. These numbers would have a calling rate of 30 paise/minute between them. Each of the two card users also get free talk time worth Rs.30, free limited SMS options and other features that come with the package.

Bharti Tele-Ventures (BTVL) is a private sector provider of telecommunications services with an aggregate of 6.45 million customers as of January 31, 2004, consisting of approximately 5.86 million mobile and 587,872 fixed line customers. They are one of the largest GSM service providers in the country with a market share of 25.1% as on January 31, 2004. Mobile services constitute the major portion of the business both in terms of total revenues and total customers. Bharti also provides fixed-line, long distance, group data and enterprise services including VSAT and Internet services.

The company seeks to capitalize on the growth opportunities available in the Indian market and consolidate its position to be an integrated telecommunications service provider, with a focus on mobile services. For the year ended March 31, 2003, the revenue was Rs.3, 050 crore (US$ 642 million). It offers mobile services in fifteen out of 23 circles in India.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds