Top Story

e4m_logo.png

Home >> Digital >> Article

Airtel, IMImobile join hands to launch first Tamil voice portal

05-June-2006
Font Size   16
Airtel, IMImobile join hands to launch first Tamil voice portal

Airtel has announced the launch of 747, billed as India’s first Tamil voice portal. IMImobile, an enabler of mobile value added services, has teamed up with TV and cine personality, Yuhi Sethu, to develop the portal.

The initiative follows the launch of Tamil SMS a few weeks ago. A statement issued by IMImobile stated that with the telecom market expanding into smaller towns and villages, both the services were expected to do well.

The voice portal was inaugurated by Tamil actor Srikanth. The service includes a number of features like ringtones, greetings, Thirukkural, Kavithai Arangam, tips for women, jokes and dialogues, Business Talk, Youth Zone and recipes.

Elaborating on the portal, its producer, Yuhi Sethu, said, “We conducted a lot of research to understand the pulse of the market and then developed the content. We are extremely happy with the way the product has shaped up and expect it to evoke an excellent response from Airtel’s customers in Tamil Nadu.”

In the ringtones category, which is the highest used service, Airtel customers can download a wide range of popular and latest songs and classics. For movie buffs, there are profiles and songs of leading stars like Rajnikanth, Vikram, Asin and Jyothika. One can download and dedicate ringtones to others as well.

Introducing the services, Mahesh Thampi, COO, Mobility, Chennai and Tamil Nadu, Bharti Airtel Ltd, said, “With our network now expanding quickly into smaller towns and villages, we expect our customers to fully make use of these products and express themselves in Tamil. I am very confident that our customers will find these services extremely entertaining and enjoy themselves to the hilt.”

The greetings section allows customers to greet people and dedicate songs along with personalised messages. Thirukkural provides thought provoking words and quotes by renowned persons as well as a ‘Word for the Day’.

Suresh Jayaraju, General Manager-Marketing and Operations, IMImobile, said, “The mobile phone is now a popular medium with deeper penetration among the masses. We wish to eliminate the existing language barrier for better access and reach of value added services. The 747 Tamil voice portal service is an innovative service and offers the benefit of communicating better in one’s mother tongue. Airtel customers in Tamil Nadu will see great value in this offering. We are proud to be associated with Airtel in this venture.”

Some features of the portal are interactive. For example, for those who love literature and poetry, there is Kavithai Arangam, which enables budding poets to recite poetry and even ask for feedback. Ladies can look for helpful tips on beauty, cooking, and household management in a special section dedicated for them.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube