Top Story

e4m_logo.png

Home >> Digital >> Article

AirTel cuts pre-paid entry cost in Delhi

20-August-2004
Font Size   16
AirTel cuts pre-paid entry cost in Delhi

In a response to Reliance's massive cut in pre-paid mobile tariffs, AirTel on Thursday announced the launch of pre-paid starter kit for Rs 199 for its Delhi customers. With this launch, AirTel has lowered the entry cost into the category by 33 per cent from the existing Rs 299 to Rs 199.

In addition, new AirTel pre-paid users will get free airtime worth Rs 50 on the first recharge. The recharge will, however, have to be for a minimum of Rs 324 and will have to be availed within a period of 96 hours of purchase.

This initiative will come into effect from Friday. There is however no change in the airtime rates.

Announcing the move, Mr Sanjay Nandrajog, Chief Executive Officer, Bharti Cellular Ltd, North Central region, said, "We have always believed in giving maximum benefits to our customers. With AirTel, customers get the best value, enjoy the finest services and have benefited from cutting edge products. Reduction in entry barrier will help expand the mobile services market and will lead to increased savings for our pre-paid customers."

Reliance Infocomm had announced 60 per cent reduction in the pre-paid segment dropping mobile-mobile call charges to 99 paise from Rs 2.49 a minute, making it the cheapest pre-paid option in the market.

Other operators are expected to follow suit with tariff reductions in the next few days.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)