Top Story


Home >> Digital >> Article & Networkplay partner to launch in-banner video network

Font Size   16 & Networkplay partner to launch in-banner video network

Contextual ad network and digital ad network Networkplay have announced an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers.

This announcement comes at a time when online video consumption globally has witnessed significant growth and penetration. According to a recent survey conducted by Accenture, 90 per cent of consumers globally now watch video content over the internet using various devices. It further elaborates that from amongst the devices used, the PC/ laptop remains the most used device for consuming online video content with penetration rates as high as 89 per cent (of consumers consuming online video content). Thus, leading to a rise in advertisers demanding newer, more effective and efficient ways of targeting consumers through online video ads.

Commenting on this partnership, Jignesh Desai, Director – Business Development, Networkplay said, “We have identified video and mobile to be the twin pillars of our digital growth and with this relationship, we look forward to providing advertisers with contextually-targeted above-the-fold premium video inventory across’s publisher network of top 100 Comscore websites. Advertisers and ad agencies can target by specifying keywords that are relevant to the campaign or brand. Multiple keyword match types: Broad, Phrase, Exact, Negative, and Negative Exact are supported.”

Lavin Punjabi, President & COO, added here, “We have done well with sourcing traffic and understanding what is truly quality. It is this ethos that works well for direct advertisers and our advertising partners and specifically in this case for Networkplay. Networkplay with its demand strengths was identified as a valuable partner for this partnership. We are excited that for our current publishers, it will offer a brand new revenue stream, which has always been our focus.”

Additionally, advertisers get to maximise their ROI with Affinity’s technological capabilities in contextual targeting, traffic quality and brand safety assurance (SHIELD), enabling them to reach the relevant audience at the right place without losing ad budgets to wasted impressions and fraud.

“Over the years, we’ve invested heavily in building technologies and relationships that provide value to our advertisers. We are happy to extend these capabilities through our partnership with Networkplay and benefit a broader range of video advertisers in the online advertising ecosystem,” said Karan Gupta, Managing Director,

As Indians increasingly use the web as their preferred destination for information, contextual video will provide advertisers with an engagement platform to capture viewer attention at their moment of truth.


Tags Networkplay Jignesh Desai Lavin Punjabi Karan Gupta

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.