Top Story

e4m_logo.png

Home >> Digital >> Article

Advertising Age & exchange4media Group announce partnership in India

19-February-2009
Font Size   16
Advertising Age & exchange4media Group announce partnership in India

Advertising Age, the leading global source of information for the marketing, advertising and media industries, and exchange4media group have announced a content partnership for India on February 18, 2009.

Ad Age, as the brand is popularly known, is now a multi-platform media brand and is owned and published by Crain Communications, a publishing company with over 30 titles across media platforms. The exchange4media Group publishes leading industry leader trade publications exchange4media.com on the internet, Pitch, a monthly magazine for marketers, impact, a weekly magazine for the advertising, media and marketing space amongst others.

With this tie-up, readers of impact and Pitch magazine as well as exchange4media.com will have the advantage of content from the Ad Age print magazine as well as that on the Web and Creativity magazine at almost the same time as readers in the United States.

“We are excited and pleased to be entering into a partnership with exchange4media, one of the most prominent and successful publishing companies in India. We would be bringing Advertising Age content to India for the first time and we look forward to a very long and successful relationship,” said Rance Crain, President, Crain Communications and editor-in-chief of Advertising Age.

“It’s our privilege to be Ad Age’s India partners. The brand is one of the most respected names in the global advertising, media and marketing space, and we are looking at a long and meaning association with Crain Communications,” said Anurag Batra, Chairman and Editor-in-Chief of the exchange4media group.

The partnership will be essentially on content, though it may extend to some common areas of business interests. On the internet, India readers will access Ad Age content on a co-branded Ad Age-exchange4media page.

Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.

Crain Communications is primarily a publishing company providing vital news and information to industry leaders and consumers with over 30 titles. Each newspaper, magazine and electronic news site has become required reading and an authoritative source in its own sector of business, trade and consumer market. The company mantra is "Readers First." Every decision made at the company is made with the end user in mind.

The exchange4media Group is a special interest publishing company headquartered in New Delhi, India, with offices in Mumbai, Bengaluru, Chennai and Kolkata. The group publishes two magazines for the advertising, media & marketing communications fraternity in South Asia: Pitch monthly (www.pitchonnet.com) and 'impact' weekly (www.impactonnet.com). In addition www.exchange4media.com is India's No 1 b2b website. Two other consumer magazines are published: One for the real estate domain- 'Realty Plus' (www.realtyplusmag.com) and another on franchising and business opportunities 'Franchise Plus' (www.Franchise-Plus.com).

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...