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Adobe's Umang Bedi to join Facebook as MD

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Adobe's Umang Bedi to join Facebook as MD

Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies in the country. He will take over from Kirthiga Reddy, who will be returning to United States to take on a new role at the company’s headquarters at Menlo Park.

Umang will officially start at Facebook in July 2016. Kirthiga will start her new role in August 2016.

Umang comes to Facebook with close to two decades of leadership experience covering sales, marketing and partnerships where he successfully built teams and grew businesses for multinational companies. Prior to joining Facebook, Umang was the Managing Director of the South Asia region at Adobe. He was responsible for growing Adobe’s business in India.

“India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive, to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch and I know she will continue to deliver the same impact in the US,” said Dan Neary, Vice President, Asia Pacific, Facebook.

 “I am thrilled to join Facebook and am looking forward to working with the talented teams in India, to help brands and agencies grow their business on our platform. For me it’s a promising opportunity to participate in India's digital growth, and I can’t think of a better place to be at,” said Bedi.

Umang is an engineering graduate from University of Pune, an alumni of Harvard Business School and the recipient of the prestigious ‘40 Under Forty: India's Hottest Business Leaders Award 2014’ given by The Economic Times and Spencer Stuart in 2014.

 Kirthiga is set to join the Global Accounts team at Menlo Park where she will manage a set of global brands and also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook’s relationships with the world’s largest global advertisers. 

 Said Kirthiga Reddy, “After six years in India building our operations and business, it’s hard to leave a team I now call family. The good news is that we will continue to work together. As I look ahead, I am excited about how well positioned our business is to grow from strength to strength with Umang’s leadership and with my next opportunity to shape and drive our emerging markets strategy across some of the world’s biggest brands.”

Tags Adobe Umang Bedi Kirthiga Reddy Dan Neary

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