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Adobe advances rich media search on the Web

02-July-2008
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Adobe advances rich media search on the Web

Adobe Systems is teaming up with search industry leaders to dramatically improve search results of dynamic Web content and rich internet applications (RIAs). The company is providing optimised Adobe Flash Player technology to Google and Yahoo, which will enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.

This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. Moving forward, RIA developers and rich Web content producers won’t need to amend existing and future content to make it searchable.

David Wadhwani, GM & VP, Platform Business Unit at Adobe, said, “Until now, it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player. We are initially working with Google and Yahoo to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users.”

Bill Coughran, SVP- Engineering, Google, said, “Google has been working hard to improve how we can read and discover SWF files. Through our recent collaboration with Adobe, we now help website owners that choose to design sites with Adobe Flash software by indexing this content better. Improving how we crawl dynamic content will ultimately enhance the search experience for our users.”

Sean Suchter, VP, Yahoo Search Technology Engineering, said, “Yahoo also expects to deliver improved Web search capabilities for SWF applications in a future update to Yahoo Search. Yahoo is committed to supporting webmaster needs with plans to support searchable SWF and is working with Adobe to determine the best possible implementation.”

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