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AdLift has grown by 160 per cent and we will double up by end of March: Prashant Puri

23-March-2018
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AdLift has grown by 160 per cent and we will double up by end of March: Prashant Puri

Prashant Puri’s AdLift is not just a premium digital marketing agency. It has now also started a joint venture with cricketer Yuvraj Singh’s YouWeCan by the name of Yral. Puri, Co-Founder and CEO of AdLift, has 15 years of online marketing experience and has been acknowledged for expertly turning numerous sites into multi-million unique visitor sites through a combination SEO and SEM.

In an interaction with Exchange4media, he talked about his journey from being the company’s co-founder to an investor and also told us how automation will soon take the top place in any marketer’s list. 

Excerpts:

How will automation and analytics take over the online market or evolve in the coming years?

If I talk about automation, we are seeing a lot of traction with chatbots or you could say intelligent chatbots. And as the technology is progressing, and you feed in more data and analytics to it, in the coming future, it’ll definitely start becoming more intelligent.

Chatbots are AI driven. It has penetrated the insurance and mutual funds sector where earlier queries of potential investors were attended by thousands of people sitting in call centres. But today, with the enhancement of technology, chatbots are doing it seamlessly. I think in the next 12-24 months, we will see that the market will start to pick up the automation and analytics completely.

AdLift recently won the digital mandate for Max Healthcare. How different is the content when it comes to healthcare compared to other sectors?

Industries like healthcare, insurance policies and mutual funds have a lot of legalities and policies involved. So content writers within AdLift are segmented by verticals. For example, we have finance experts and experts in healthcare. We make sure the content producers and writers understand the terms and conditions involved in the particular segment and based on those legalities and privacy policies, the content is curated.

There are stringent laws which we abide by while creating content within these segments. Once we have a brief from the client, we make sure that we run on it.

How was 2017 for you since AdLift spreads its roots in Mumbai? Are there other big plans for 2018 as well?

The last six months have been crucial for us as we have seen a tremendous growth. Currently, we are about 100 people working globally. With new clients coming on board, our goal is to be a 200-250 people company by the end of 2018. We are also planning to open up a new office space in Bengaluru.

In the last 6-12 months, we have also made a deep foray into general and life insurance segments. I feel delighted to say that out of 10, top seven insurance companies work with us in some form or the other; whether it is content marketing, pay for click or SEO. We help them drive ROI effective results. We have a large market share within the insurance vertical.

AdLift set up a platform to connect celebrities with brands on social media through partnership. How does Yral differentiate itself in the age of influencer marketing?

We don’t rely only on influencers. The overall idea is to have a very strong creative ideation and conceptualization process. Once you have that in place depending on the brands that you work with, we leverage influencers to further amplify it. The common pitfalls that any influencer marketing agency or a digital marketing agency make today is that they rely only on influencer marketing without actually having a very strong creative concept backing. We first nail down the concept so that it can fly on its own and be self-sustainable and then we leverage the right kind of influencers.

From being the company’s owner to an investor, how has the journey been so far? How do you feel about your growth?

The journey has been fantastic. We saw a lot of growth in the APAC market and have envisioned to further grow in 2018 and 2019. Today, India is at a very high growth spot and we are the second largest country in terms of online, which is about 460 million and the opportunity is still growing.

As a company, we have seen a tremendous growth. Talking about the last year, we grew 160 per cent, which will hopefully double this year by end of March. 


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