Top Story


Home >> Digital >> Article

Adgebra announces 'Audience Data Exchange' for publishers

Font Size   16
Adgebra announces 'Audience Data Exchange' for publishers

Inuxu, a player in digital media technology announced the release of its feature ‘Audience Data Exchange’ as part of its programmatic advertising platform.

Adgebra, the audience data and inventory marketplace, was launched in January this year.

From now on, digital publishers will be able to trade their audiences in real time directly to an advertiser, agency, partner publisher or an ad network through Adgebra’s Audience Data Exchange. This feature, thus, takes DMP (Data Management Platform) to the next level by enabling publishers to create a new revenue source.

Rohit Bagad, Founder and CEO, said, “Adgebra’s ADE is a result of the crucial issue put forth by publishers at ad:tech, New Delhi - 2015, that data driven marketing strategies are expected to deliver better results and how publishers can benefit from it. Adgebra’s ADE helps publishers generate add-on revenue by 15%-20%. As of now, more than 100 publishers across India have signed up for Adgebra’s audience data exchange.”

Adgebra is Inuxu's proprietary audience data and inventory marketplace platform. It offers a one-stop solution for all programmatic advertising needs combined with high impact ad units.

Speaking on Adgebra, Shashikant Anpat, Inuxu’s Director - Product Strategy & Inventory, said, “These days advertisers are asking for more specific and precise audience data. It’s challenging for publishers to maximise revenue and take decisions in real time. Now publishers have the power to leverage ad server integration that will deliver precise campaigns and also profit from their own data. Adgebra creates a win-win situation for all the players in a digital advertising ecosystem.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial