Top Story


Home >> Digital >> Article

Adamantino appoints FruitBowl Digital to handle digital duties

Font Size   16
Adamantino appoints FruitBowl Digital to handle digital duties

Adamantino has appointed FruitBowl Digital to handle launch and digital duties for their global luxury brand. FruitBowl Digital bagged the luxury brand Adamantino following a multi-agency pitch. Taking the win forward, the agency will now establish the brand's online presence including a high-flying presence on social media. Additionally, the agency will also work on the brand’s SEO, digital advertising and other integration, alongside developing and launching their website.

A legendary diamantaire with a futuristic vision, Adamantino is a new entrant on the global luxury-escapes. Adamantino offers exquisite diamond-studding services that span the entire spectrum of a luxury consumer’s lifestyle. Adamantino’s creative craftsmanship is tailor-made for the world’s most coveted brands.

On acquiring the mandate, Brijesh Solanki, Group Business Head of FruitBowl Digital said, “We are thrilled to launch this enchanting website as we empower and encourage excellence in launching a brand. We plan to execute innovative strategies on well established social media platforms and present them in the most unique way possible. I am confident that FruitBowl will set a new benchmark and will successfully drive Adamantino's message."

“As a niche brand, we wanted to step into the digital sphere in a premium yet distinctive style with a holistic view. The dedication and skill FruitBowl has is something we were looking for. With a massive roster and great work to back the claim, I’m delighted to have them on-board for this prestigious launch”, said Alaukik Desai, Chief Auteur and Creative Strategist, Adamantino.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.