Top Story


Home >> Digital >> Article

Ad Magnet to launch video ad network; eyes over 250 pc growth in 2009-10

Font Size   16
Ad Magnet to launch video ad network; eyes over 250 pc growth in 2009-10

Ad Magnet, the fourth generation ad network launched by DGTL Media Pvt Ltd, is in bullish mode. Not only is the ad network set to launch its home grown video ad network by mid-June 2009, it is also eyeing a growth of more than 250 per cent in 2009-10. The video ad network aims at enabling advertisers to push video ads even to publishers who don’t have a streaming video content, ensuring mass reach for video advertising online.

What started off with five individuals during its stealth launch in April 2008, Ad Magnet as of today has more than 20 full time employees servicing over 350 publishers and 60 advertisers every month. According to the April 2009 comScore report, Ad Magnet achieved an aggregated reach of 7.6 million unique visitors in India in 2009, a 113 per cent jump. Ad Magnet’s online ad inventory is in effect directly reaching out to 22.5 per cent of India’s Internet population, the comScore report stated.

Speaking to exchange4media, Ratish Nair, Co-founder, Ad Magnet, said, “The year 2008 has been fairly good and we are fairly happy with the performance, although things could have been much better. In terms of growth rates, we are looking at more than 250 per cent in the year 2009-10. What we are also looking in 2009 is the launch of our video ad network, a home grown product, which should go live by mid-June.”

Ad Magnet is also offering more than 12 content verticals ranging from travel, technology, lifestyle, news, shopping and business to health, gaming, cricket, entertainment and women. Some of its clients include Accenture, Citibank, Dell, Tata Tea, ICICI Bank, and HDFC SLI, among others.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube