Top Story

e4m_logo.png

Home >> Digital >> Article

9XO launches music matching app ‘Hook’

19-January-2016
Font Size   16
9XO launches music matching app ‘Hook’

9XO has announced the launch of ‘Hook’, the music based friendship/dating app. Hook will be launched across Android (Google Playstore) today and soon on iOS (Apple iTunes).

Along with the Hook app, 9XO will also launch a show starting today at 5pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app. The show will feature a fresh playlist 7 days a week at 5 pm. Viewers will be able to ‘hook’ their song and instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app.

Speaking about the latetst innovation by the channel, Clyde D’Souza Programming Head 9XO said “9XO and Hook would bridge the space between TV and Mobile. Our viewers are already discovering great music on their mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands. The joy of finding music via Hook and connecting with someone instantly across India is something our viewers will find very exciting!”

The Hook app will be promoted across Social media platforms like Facebook, Twitter and Instagram. The app will also be promoted on ground through College festivals across Mumbai and Delhi.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular