Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

7 out of 10 Indian web users watch online videos: comScore

11-March-2011
Font Size   16
7 out of 10 Indian web users watch online videos: comScore

Recent data released by comScore reveals that based on the research in January 2011, 30.2 million online users in India used the Internet to view videos. According to comScore, this means that 72 per cent of the total Indian Internet using population views video content on the Internet.

According to the comScore findings, the top video property in India is YouTube, and more than 23.5 million viewers watched a total of 780.7 million videos on YouTube, averaging almost two hours over the month. YouTube alone accounts for 44.5 per cent of all videos viewed in India in January.

Videos shared on Facebook followed with 6.6 million viewers and 30.1 million videos, a far cry from the numbers that comScore is reporting for video on YouTube – though given the popularity of sharing YouTube links through Facebook and Twitter, it’s safe to say that social media has helped drive YouTube’s growth.

Metacafe comes in third with 3.9 million viewers. The only Indian sites in the top ten are Network18 and Rediff.com, with 1.2 million and 861,000 viewers, respectively.

“Online video viewing is quickly becoming a central activity for Internet users in India,” said Joe Nguyen, comScore, Vice President, Southeast Asia. “The online video platform offers advertisers and marketers the opportunity to reach audiences in an engaging environment, providing the potential for significant brand interaction and awareness building. As broadband penetration in India continues to increase, we expect to see online video continue to grow and become an increasingly important channel for marketers to reach audiences in the burgeoning Indian online market,” he added.

The report from comScore also revealed that compared to several countries, India displayed lower online video reach and audience engagement. In the US, Brazil, the UK and Singapore, more than 80 per cent of online visitors watched video in January, while video reached 78.6 per cent of Australians online and 71.8 per cent of Indians online. Of the six markets, audiences in the UK averaged the most time watching online video at 18.3 hours per viewer during the month, followed by viewers in the US (15.8 hours per viewer), and Singapore (10.7 hours per viewer). Viewers in Brazil and Australia exhibited the same viewer engagement at 7.7 hours per viewer during January, while viewers in India averaged 5.1 hours.

Although India currently exhibits lower online video penetration and engagement when compared to some other markets, the potential exists for this burgeoning online market to see continued growth in the online video platform as a key part of consumers’ digital experience, the report concluded.
 

Tags online video YouTube Google ComScore Joe Nguyen

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey