ï»ż

Top Story

Home >> Digital >> Article

22bestdeals in marketing pact with ESPN for ICC World Cup

15-February-2011
Font Size   16
22bestdeals in marketing pact with ESPN for ICC World Cup

E-commerce website 22bestdeals.com has formed a tie-up with ESPN to promote their website and build the audience during the ICC World Cup. The company is a prize sponsor for ESPN’s Super Selector game, which is based on the World Cup, and will be featured in television advertising and other promotions carried out by ESPN.

22bestdeals.com Co-founder Praveen Lohani said, “We are a new website, and we are trying to do something a little innovative and different in the e-commerce space. We have already tied up with some of the best brands in the country, and not only are we going to help users get to the products they want, easily and conveniently, but we are also trying to highlight the best deals in a day, hence the name, 22 best deals. We’re offering both convenience and deals to users, and right now our goal is to get as many users on board as possible.”

“We haven’t done any promotions yet, not even display advertising, only SEO and SEM,” Lohani said, adding, “So this is the first time that we are doing any kind of advertising. Actually ESPN will be doing the advertising, and we are giving away Rs 5 lakh worth of cash prizes for Super Selector, which ESPN will advertise. This way we can reach a broad audience and aside from this, after a month we will be running a campaign as well.”

The website was launched in December 2010, and according to Lohani, it had seen brisk growth in a short period, but he also said that the company needed to build a bigger share of the audience. “We are looking at a goal of Rs 50 crore in three months, and the only way to do this is to reach out to the audience. We have good ties with brands, and we have excellent logistics, and now we are going to do our marketing exercises to reach maximum users,” he added.
 

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India