Top Story


Home >> Digital >> Article

12,793 Indians use eBay as primary or secondary source of income: Survey

Font Size   16
12,793 Indians use eBay as primary or secondary source of income: Survey

Nearly 31 per cent of eBay sellers – or 12,800 Indian entrepreneurs, including several businesses – use eBay India as a primary or secondary source of income by selling on India’s leading online marketplace, according to a new research released by eBay India.

Indian entrepreneurs are rapidly embracing the Internet in search of successful online business opportunities with around 38 per cent of the current eBay India sellers quitting their jobs to sell on eBay. Nearly 9 per cent of eBay sellers see the e-commerce portal as their primary source of income.

75 per cent of eBay India sellers sell as individuals, out of which 65 per cent use eBay as their only online sales channel. Some key reasons eBay India sellers chose to sell online include: 54 per cent believe eBay helps them reach more potential customers; 40 per cent find eBay easy to use; 39 per cent cite the flexibility to work according to their free time the key reason to sell online.

The study further found that 37 per cent felt that there was the possibility to run businesses from home; 72 per cent eBay India business sellers chose to sell on eBay to increase their personal income, while 55 per cent wanted to do something they were passionate about, and 51 per cent wanted to be independent.

“India is a nation of entrepreneurs and they are embracing the Internet and eBay to find cost-effective and simple solutions for creating an online business and accessing more customers. eBay provided them with a global marketplace and access to 203 million potential buyers. The zero upfront investment required to start an eBay business attracts the entrepreneur in every Indian and has helped thousands of Indians join the 1.3 million eBay sellers who make their livelihood on eBay,” said Gautam Thakar, Country Manager, eBay India Marketplace.

The study was part of an independent survey done in June 2006 by ACNielsen with eBay sellers across the US, Canada and the Asia-Pacific.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular