Top Story

e4m_logo.png

Home >> Digital >> Article

Pokemon Go: 6 things to know

14-July-2016
Font Size   16
Pokemon Go: 6 things to know

Pokemon Go has become a phenomenon and it is no exaggeration. Within a week of its launch, the game, which is just Nintendo’s second foray in mobile gaming, has already become the most talked about app in recent times.  It has been a financial windfall for Nintendo and well received by users. Business owners and advertisers are excited about the possibilities it opens up, especially with its successful use of technology like augmented reality.

http://www.exchange4media.com/digital/pokemon-gonew-craze-might-just-be-what-your-brand-was-looking-for_65224.html

So what is this game that has taken the world by storm, even though it is yet to be released around the world?

Here are six essential things to know about Pokemon Go:

* Pokemon Go started off as a joke, quite literally. In 2014, Google asked users to apply for the role of Pokemon Master by capturing Pokemon in the real world using their phones camera and Google Maps. The catch (pun not intended) was that this was just an April Fool’s joke. However, the idea caught on.

* Pokemon Go was co-developed by Niantic and The Pokemon Company. Niantic was spun off from Google last year and Nintendo has a stake in the company. Both Google and Nintendo also have a stake in The Pokemon Company.

* One of the early investors in Ninatic is David Jones, the former CEO of Havas and Founder of You & Mr Jones.

* Within a couple of days of its launch, Pokemon Go already had more android users than Tinder in the US and, just recently, it also surpassed Twitter in terms of daily active users in the US.

* Apart from the unprecedented popularity, Pokemon Go has also been a huge financial success for Nintendo since its launch with the company reporting a 53 per cent rise in stock value leading to around $7.5 billion in market value gain.

* This is remarkable since Pokemon Go is just Nintendo’s second mobile game after the launch of Miitomo in March this year. Nintendo has been notoriously anti-mobile in the past, firmly believing that the future of gaming was the console but changing market dynamics and the success of Pokemon Go would surely remove any remaining doubts about this platform.

Tags Pokemon GO Nintendo Google Niantic The Pokemon Company David Jones Havas Media

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. The account size is estimated to be Rs 400 crore

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...