Top Story

e4m_logo.png

Home >> Digital >> Article

Opera Mediaworks on expansion spree in APAC region, names Vikas Gulati as MD- Asia

05-February-2015
Font Size   16
 Opera Mediaworks on expansion spree in APAC region, names Vikas Gulati as MD- Asia

With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks today announced its plans to expand in the fast-growing Asia-Pacific region.

Opera Mediaworks will expand business in India, Indonesia, South Korea, Australia, Malaysia, Philippines, Vietnam and Thailand. The company’s Asia operations will be run out of parent company Opera Software’s Singapore office.

Besides, Opera Mediaworks has named Vikas Gulati as its Managing Director - Asia. Gulati will be responsible for building and scaling revenue and operations, enhancing the platform’s capabilities and strengthening Opera Mediaworks’ position in the mobile advertising ecosystem in the region.

Gulati will work on driving network growth and strengthening relationships with advertisers, premium publishers and developers in the Asia-Pacific region. He plans to hire key talent to help Opera Mediaworks reach its business goals.

“We see huge opportunities in mobile video adoption and, in turn, mobile-video advertising in the Asia-Pacific region,” said Gulati. “We also see other trends in Asia-Pacific – the adoption of better audience targeting, and big retailers and e-commerce sites such as Flipkart and Snapdeal, strengthening their focus in m-commerce as consumers get more comfortable making purchases on their mobile devices.”

Prior to this, Gulati was the Vice-President at Vserv, a mobile ad exchange, where he built the company’s South East Asia business.
 

Tags Opera Mediaworks Vikas Gulati

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by