Top Story

e4m_logo.png

Home >> Digital >> Article

KRDS launches SMAK, a global network of independent social media agencies

09-January-2015
Font Size   16
 KRDS launches SMAK, a global network of independent social media agencies

KRDS launches SMAK (for Social Media Agencies network), a global network of leading independent social media agencies around the world, aimed at responding to the need of building international campaigns for world class brands.
In APAC,  the network counts VLT (Malaysia), Syndacast (Thailand and Indonesia), Fimmick (Hong-Kong and Taiwan), Asiance (South Korea), Comnico (Japan), Snapworx (Philippines), Mix Digital  (Vietnam), Reborn (Australia) as well as KRDS India, KRDS Singapore and KRDS Shanghai as members.

Only one leading social media agency has been selected by KRDS for each market. SMAK can provide local and international brands with Social Media Strategy, Community Management, Online Reputation Management, Key Opinion Leader Management as well as Social and Mobile Application and Site Development services in all the countries covered.

On the creation of SmaK, Thomas Jestin, co-founder of KRDS, said, “We think of SMAK as a gathering of independent social media thinkers and doers, ready to join hands in helping brands go regional and international. We want to be able to offer the reach of big traditional agencies while retaining the expertise and can-do attitude of independent ones. The idea immediately made sense to the first agencies we pitched, and we’re glad so many joined that quickly. Although the idea of SMAK originates with KRDS, SMAK doesn’t belong to KRDS, member agencies are free to partner as they please in the best interest of advertisers.”

Tags KRDS SMAK VLT Syndacast Fimmick

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...