Regional penetration will be the core of our journey this year: Eddie Udagawa, Canon India
.jpg "Facebook's Saurabh Doshi appointed as APAC Head of Entertainment Partnerships")
Facebook's Saurabh Doshi appointed as APAC Head of Entertainment Partnerships
.jpg "IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?")
IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?
Media organisations be allowed to work in atmosphere of freedom: Calcutta HC
Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly
‘Mobile will emerge as one of the biggest new advertising medium in India’
“What happened with the West in the Internet sphere will happen to mobile in countries like India, and the opportunity and value is immense for advertisers through reach and engagement in a way no other medium can. So, I believe that mobile will emerge as one of the biggest new advertising medium in India and in other emerging markets,” asserts Beerud Sheth, Co-Founder & CEO, SMS GupShup. More
Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.
We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube