ZEE5 has forged partnership with Panasonic India

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

by exchange4media Staff
Published - Oct 10, 2019 3:57 PM Updated: Oct 10, 2019 3:57 PM
Panasonic

In a bid to boost its network of touchpoints among the Smart TV user community, ZEE5 has announced its partnership with Panasonic India.

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV, ensuring easy access to the viewers.

Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India, said: “India’s Smart TV market is on the upswing and consumers are ready to pay a premium to enjoy a high-quality viewing experience. Our partnership with Panasonic will further boost our distribution, offering ease of access to our viewers. With this alliance, ZEE5 will strengthen its penetration into the Smart TV market, thus accelerating its progress and growth through newer avenues.”

Speaking about the association, Sharath Nair, Business Head - Consumer Electronics, Panasonic India said: “With an aim to create new and exciting experiences for our consumers, we, at Panasonic, constantly strive to elevate their overall TV viewing experience with our innovative technology. Aligning it with our efforts to offer innovative entertainment solutions and superlative experience to customers, our association with ZEE5 is a step in the same direction. We are delighted to have ZEE5 on board with us to offer its premium content on our Android Televisions.”

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