Viacom18 Studios' digital arm Tipping Point unveils new brand identity and logo

The new brand identity, designed by Avant Garde Films, aims to represent Tipping Point as a platform that creates bold, engaging and path-breaking content for online audiences

e4m by exchange4media Staff
Updated: Mar 12, 2020 2:14 PM
Tipping Point rebrand

Viacom18 Studios, India’s finest fully integrated motion pictures studio has unveiled the all-new funky and vibrant logo of TIPPING POINT – their digital content arm. TIPPING POINT offers a host of web series, short films and non-traditional formats with unconventional narratives. The new identity designed by Avant Garde Films is a unique, rustic yet vibrant. The new logo not only breaks the stereotype but also keeps the Indian essence in place. The logo depicts Tipping Point as a platform that creates bold, engaging and path-breaking content for online audiences.

Commenting on the thoughts behind the logo, Sohini Mitra, from Avant Garde Films said, “We adopted a more focussed approach as Tipping Point wanted to target the youth.’’

The creative process began with rigorous brainstorming when we zeroed in on the concept of giving the logo a rustic look keeping the background vibrant. We have also retained the essence of Mumbai with subtle elements that will catch instant attention of the audience.” said Abhishek De from Avant Garde Films.

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