RAPP India wins digital mandate of Royal Canin

The pet food and nutrition brand aims to fortify its digital presence in India with this new partnership

e4m by exchange4media Staff
Updated: Aug 1, 2015 12:52 PM
RAPP India wins digital mandate of Royal Canin

Pet health brand Royal Canin, with an aim to fortify its digital presence in India has appointed RAPP India to manage its digital initiatives.

Commenting on RAPP India’s appointment, Rohan Kurian, Marketing Manager, Royal Canin India said, “At Royal Canin we are driven by a passion for cats and dogs. We wanted to share the science, research and education that go behind our products and services with pet owners as well as educate them on what is good for their pets. We were looking for a partner that would not only understand what we do and how we do it, but also why we do it. We are excited and are looking forward to our initiatives with RAPP India. With their new-age data driven approach it will be easier to start a meaningful and relevant dialogue with our consumers.”

RAPP is a part of the Omnicom Group and has capabilities in brand planning, mass media communication, digital, analytics, direct marketing, CRM and loyalty. The agency has a multi-channel offering which uses a data driven approach to building brands.

Venkat Mallikarjunan, President, RAPP India quoted, “We are really proud to be associated with a leading global brand like Royal Canin. Our team is full of pet lovers and the prospect of enhancing the lives of dogs and cats with some of the most well researched and scientifically produced products in the world is very exciting. The category presents us the opportunity to explore innovative and creatively novel methods of building relationships with pet lovers using digital and other media.”

RAPP's India clients include Aditya Birla Group, Emerson, HDFC, Hewlett Packard, Loyalty Solutions, Royal Canin, FBB and V-Guard among others.

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