Most viewed videos of 2018

From Priya Prakash Varrier's wink, to a daily wager discovered by singer Shankar Mahadevan, here's a list of people whose videos went viral making them overnight social media superstars

e4m by exchange4media Staff
Updated: Dec 11, 2018 9:06 AM
Priya Varrier

The power of social media is so huge that it requires no time to make one become famous. It recognises true and unrecognised talents and has given them a platform to display their unique skills. The year 2018 witnessed a bunch of videos going viral making the person depicted in it, famous. From winking girl to daily wager, who is a singing sensation, the list of people who became famous through social media never ends.
Let’s take a look at some of the videos that went viral in the year 2018.

The Winking Girl

Priya Prakash Varrier took the internet by storm by a wink. The 19-year model-actress from Kerala was seen winking in a 30 second clip from a song from the movie ‘Oru Adaar Love’. It didn’t take much time for Varrier to become global sensation. Meltwater, the global media intelligence company, tracked and analysed mentions of the film and of Varrier across online, editorial and social media. According to reports, ‘Oru Adaar Love’ and Varrier were mentioned 2,723 times on editorial media and 89,785 times on social media globally, in the second week of February.

Varrier has around 6.5 M + followers on Instagram and 6 lakh+ followers on Facebook. The song has garnered 82 +Million views on YouTube. She was signed for Nestle Munch advertisement and a South Indian shopping mall, even before her first movie release.

Dancing Uncle

Sanjeev Shrivastava fondly known as Dancing Uncle became a sensation overnight with his ‘Govinda’ dance moves. A video of Shrivastava dancing at a wedding has gone viral in the month of June.
Bajaj Allianz Life Insurance capitalised on Shrivastava’s popularity and quickly roped him for their latest announcement of a one-time special bonus for their policyholders. The video saw him dancing to Bajaj Allianz Life’s new jingle ‘Samjho Ho Gaya’ that captures the essence of the brand’s new philosophy ‘Life Goals. DONE’. 

His Twitter account @Dabbuthe dancer has 8.2K followers.

Singing Baby from Andhra Pradesh

In the month of November, Baby, a native of East Godavari district of Andhra Pradesh  was seen in a viral video singing ‘O Cheliya’ from the movie Premikudu, Telugu version of A R Rahman’s popular song ‘Ennavale’ from the movie Kadhalan. Rahman himself shared the video captioned ‘unknown, anonymous, beautiful voice’. The video got millions of shares and likes in no time. She has got her Tollywood break in the movie 'Palasa 1978'.

The daily wager who caught Shankar Mahadevan’s attention

In the month of July a daily wager went viral with his song ‘Unai Kaanadhu Naan Indru Naal Illaye’ from actor Kamal Haasan starrer film ‘Vishwaroopam’. The video was shared by singer Shankar Mahadevan who sang the original song asking people to help him to identify the singer in the video. The person was identified as Rakesh Unni, a daily wager from Kerala who sang during break from his work has met Kamal Hassan and sang for the actor.  Unni is soon to get a break in play back singing.

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