#Maggi conversations reach more than 16, 000 mentions

As lifting of #MaggiBan seems likely , supporters take to social media to celebrate. Analysis shows conversations were at their peak on August 12th and 13th

e4m by exchange4media Staff
Updated: Aug 18, 2015 8:04 AM
#Maggi conversations reach more than 16, 000 mentions

News that Nestle’s popular instant noodle brand—Maggi, might be getting a reprieve from the Mumbai High Court was greeted by celebrations on social media as Maggi enthusiasts took to various platforms to show their joy.

"News of lifting the ban on India's popular noodle brand kicked up a storm over social media with fans welcoming the change. Our social media intelligence tool, Meltwater Buzz, monitored over 8,000 mentions on August 13, itself. While the reaction over social media has been high only time will tell when these fans can actually buy their favorite noodles from the grocery stores”  Nitin Bhatia, Director - Agency Partnerships, Meltwater India.

Conversations were highest on August 12 and 13, while it dropped over the weekend as Independence Day started getting more mileage. Meltwater found that on Twitter, itself, the conversation had reached more than 16, 000 mentions.

Interestingly though, Meltwater also found that a majority of the tweets were neutral while negative mentions outweighed the positive mentions.

Meanwhile, Airloyal, a company specializing in carrying out mobile surveys, conducted a study involving nearly 5,000 respondents. It found out that around 65 per cent of the respondents missed Maggi, with Maharashtra, Tamil Nadu, Gujarat, West Bengal and Uttar Pradesh, the five states where Maggi was most popular.

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